What is the On-Demand Economy, and What is it Doing to Us?


There’s no doubt about it, the face of the workforce is changing rapidly. In fact, many of the most popular Tampa jobs are virtually unrecognizable from 50 years ago.


What is the On-Demand Economy?
On-demand jobs are those in which employees can essentially check-in and check-out when they want, work 18 hours a day to make as much money as possible when needed, and take a day off whenever it’s desired. These types of jobs are dramatically different from 9-5 office gigs by taking advantage of the Internet’s interconnectedness to create new and never-before-seen jobs.

The golden rule of the on-demand economy is serving needs immediately and easily. An official definition tells us, “The On-Demand Economy is defined as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services.”

Most people think of Uber when they think of on-demand, since Uber allows regular people to utilize their cars as cabs to make extra money, and all of the transactions occur via smartphone. This enables passengers to know exactly who will pick them up at a determined time and how long the trip will take. But on-demand is so much more! From coffee deliveries and freelance writing to food delivery services, on-demand captures a great deal of consumer demand.

It’s estimated that up to ⅓ of all Americans participate in some sort of on-demand work, whether as a full-time job or side job says Karen Rehn, owner of HH Staffing, a popular Orlando staffing agency. This incredible proportion of on-demand jobs in our country will slowly but surely alter the way that staffing industries must operate. By harnessing the technology tools used by on-demand economy companies, staffing companies can engage their labor in different ways to minimize matching problems and ensure that work is properly executed.

This involves a switch from a “desktop” mentally to a mobile mentality in which millennials—now the largest workforce demographic—can feel comfortable and thrive. Mobile technology can assign workers to jobs quickly and without a lot of the hassle that is normally entailed. Using this method engages more potential workers and gives smaller staffing agencies an edge.